How long does Icon by Alfred Dunhill last?

Q: How long does Icon by Alfred Dunhill last?

Icon by Alfred Dunhill lasts about 7 h 20 min on skin from 4 sprays at 9:00 AM, modelled from its notes. You stop noticing it yourself after 1 h 15 min; others can still smell it until about 4:20 PM.

Alfred Dunhill · 2015

About 7 h 20 min on skin modelled

The fade, from a 9:00 AM spray

Spray9:00 AM4 sprays
Half10:00 AMHalf as strong as the first spray
Nose-blind10:15 AMYou stop noticing it
Top up4:05 PMOne spray keeps it going
Gone4:20 PMOthers stop smelling it

What others smell vs what you notice

What others smellWhat you notice

The notes

Top: Neroli, Bergamot, Black Pepper, Petitgrain
Heart: Black Pepper, Lavender, Cardamom, Juniper Berries, Sage
Base: Vetiver, Oakmoss, Iris, Leather, Agarwood (oud)

Why it fades when it does

Bergamot, petitgrain and lavender are the most volatile notes here, so the opening thins first. Iris carries the middle of the wear. What others still catch near the end is agarwood (oud), leather and oakmoss, the slowest to evaporate.

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Modelled from its notes for an ordinary day, 4 sprays at 9:00 AM. Times rounded to 5 minutes.