How long does Viva la Juicy Gold Couture by Juicy Couture last?

Q: How long does Viva la Juicy Gold Couture by Juicy Couture last?

Viva la Juicy Gold Couture by Juicy Couture lasts about 5 h 45 min on skin from 2 sprays at 9:00 AM, modelled from its notes. You stop noticing it yourself after 1 h 5 min; others can still smell it until about 2:45 PM.

Juicy Couture · Eau de Parfum · 2014

About 5 h 45 min on skin modelled

The fade, from a 9:00 AM spray

Spray9:00 AM2 sprays
Nose-blind10:05 AMYou stop noticing it
Half11:10 AMHalf as strong as the first spray
Top up2:30 PMOne spray keeps it going
Gone2:45 PMOthers stop smelling it

What others smell vs what you notice

What others smellWhat you notice

The notes

Top: Wild Berries, Gardenia, Lily of the Valley
Heart: Honeysuckle, Jasmine Sambac, Vanilla Orchid
Base: Caramel, Vanilla, Sandalwood, Praline

Why it fades when it does

Lily of the valley and honeysuckle are the most volatile notes here, so the opening thins first. Gardenia and jasmine sambac carry the middle of the wear. What others still catch near the end is vanilla, caramel and sandalwood, the slowest to evaporate.

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Modelled from its notes for an ordinary day, 2 sprays at 9:00 AM. Times rounded to 5 minutes.