How long does Imagination by Louis Vuitton last?

Q: How long does Imagination by Louis Vuitton last?

Imagination by Louis Vuitton lasts about 6 h 30 min on skin from 4 sprays at 9:00 AM, modelled from its notes. You stop noticing it yourself after 1 h 10 min; others can still smell it until about 3:30 PM.

Louis Vuitton · 2021

About 6 h 30 min on skin modelled

The fade, from a 9:00 AM spray

Spray9:00 AM4 sprays
Half9:55 AMHalf as strong as the first spray
Nose-blind10:10 AMYou stop noticing it
Top up3:15 PMOne spray keeps it going
Gone3:30 PMOthers stop smelling it

What others smell vs what you notice

What others smellWhat you notice

The notes

Top: Citron, Calabrian Bergamot, Sicilian Orange
Heart: Tunisian Neroli, Nigerian Ginger, Ceylon Cinnamon
Base: Chinese Black Tea, Ambroxan, Guaiac Wood, Olibanum

Why it fades when it does

Calabrian bergamot, sicilian orange and nigerian ginger are the most volatile notes here, so the opening thins first. What others still catch near the end is ambroxan, guaiac wood and olibanum, the slowest to evaporate.

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Modelled from its notes for an ordinary day, 4 sprays at 9:00 AM. Times rounded to 5 minutes.